Area Residents have been invited to participate in Kootenay Rockies Tourism survey on the impact of COVID on the our regional economy.

Introduction

Dear residents,

Kootenay Rockies Tourism (KRT), as the official Regional Destination Management Organization for southeastern BC, works diligently towards the sustainable development of our region as a prime and unique travel destination.

Our whole organization believes that a strong and sustainable visitor economy is a critical component of a resilient community with an exceptional quality of life.

Tourism is one of the most important economic sectors in the Kootenay Rockies region. The region welcomes 2.3 million overnight visitors annually, which is approximately 11% of total visitors to BC. On average, 50% of our visitors are from Alberta, with a proportion reaching 70% for the eastern side of the region. Each year, visitors bring $725,000,000 in visitor spending, which translates to approximately $2.5 billion in tourism revenue. Over 7,300 people are employed in the tourism industry in this region, and many of the jobs are full-time and year round. Beyond the economic contribution that tourism brings, it also provides countless cultural, social and recreational benefits to the region, and some services enjoyed by residents that could not be sustained without the influx of visitors.

As a resident of the Kootenay Rockies Tourism region, you are the heart of our communities and the foundation on which our region thrives. It is crucial that we understand your thoughts and feelings about tourism during the COVID-19 pandemic.

Your responses to our resident survey will help us understand the impacts of the COVID-19 pandemic, and inform the re-building of the tourism industry.

We thank you for taking the time to provide your feedback and share your sentiment regarding tourism.

The KRT team.

Selkirk College Conducting the Survey

The Applied Research and Innovation Centre at Selkirk College is conducting a survey on behalf of Kootenay Rockies Tourism to collect resident feelings about tourism during the COVID-19 pandemic. The goal of the survey is to understand:

  • how residents feel about welcoming visitors to their community
  • how residents feel about visiting other places
  • residents’ intentions and motivations around travel.

Kootenay Rockies Tourism and their community tourism partners will be able to address and highlight resident feedback and concerns based on the responses to this survey.

Take the survey here: